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Small business owner pouring espresso behind a café counter decorated with holiday lights, ornaments, and a mini Christmas tree.

Small business owner pouring espresso behind a café counter decorated with holiday lights, ornaments, and a mini Christmas tree.

Your Holiday Marketing Game Plan: A Week-by-Week Guide for Small Businesses (2026)

A week-by-week holiday marketing plan for small businesses: what to do now through Small Business Saturday, December, and January.

Juliet Penrod

Oct 206 min read

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